Marketing & Event Management Class Helps Vets
I’m Matt Eidson, Instructor, Entertainment & Media Business, at Madison Media Institute. One of the classes I teach is Marketing & Event Management. In this class, we have students put into action what they learn. Here is just one example.
Marketing To Support Local Veterans
After one week of coming up with ideas for our class assignment, the students decided on supporting a local veteran's group called DryHootch. Their motto is: "Helping veterans and their families who survived the war; survive the peace." When Melinda (who runs DryHootch Madison) and one of the members spoke to our class, it just resonated with everyone. Since Don Runaas is a 5-6 tour Afghanistan/Iraq veteran and a student at MMI, his story about how DryHootch helps many area vets, including himself, help solidify our decision.
The students were responsible for raising all of the items for the silent auction. Sure, some of them are incredibly socially awkward, but since a major part of their grade was fundraising and event planning, they had no choice but to come out of their shell and start asking for donations.
Marketing Auction Items
We had some GREAT items up for auction: 2 Brett Favre signed items (one Super Bowl replica ring, program, ticket and official pin), Aaron Rodgers signed Super Bowl ticket, 8x10, program, a Clay Matthews signed mini helmet and a beautiful picture of Camp Randall just to name a few sports items. We also had a signed Kiefer Sutherland guitar along with a Saving Abel guitar signed by the boys who are good friends of Don's. We raised over $1800 for DryHootch.org Madison. We had quite a few people come to the event due to the TV spot and radio PSA’s we ran on various stations in town. What I hope they learn from this is that a lot of things in life come from relationships and how to deal with people. We have already made great strides in student confidence and their fundraising abilities. This will suit many down the line, when they graduate from MMI. Our student Don Runaas, was even interviewed by NBC for this event. Click HERE to see the video. Does this class sound exciting? Contact MMI and learn more about our Media Business Program. Maybe you will be in the next Marketing & Event Management class to help another worthy cause in our area.