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Entertainment & Media Business Currently only offered at the Madison campus

Pursue a Rewarding Career in Business, Media & Marketing

Training to become a valued Social Media and Digital Marketing Specialist, Event Planner or a Promotion/Marketing/Management Professional.

Creative Thinkers and Aspiring Entrepreneurs Wanted

It's more than just being creative; you have to have heart, courage and brains to make art work. As Andy Warhol famously stated "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art." The Entertainment & Media Business program at Madison Media Institute will prepare you for digital marketing, artist, venue or event management and/or other areas of media business.


What is Entertainment & Media Business?

It's not the face you see, it's everyone behind the scenes that makes it happen. Entertainment & Media Business is the catalyst for art. If you've thought about a career in music, video, film, social media marketing, touring & events, design, games or sports then Entertainment & Media business can serve as your compass. Not only will you get pointed in the right direction, you'll become equipped to stand out in your chosen field.


Career Opportunities


Individuals with Media Management Degrees work in social media and digital marketing, talent management, event promotion and other management careers in the media business, including:


  • Social Media & Digital Marketing Specialist
  • Event Planner/Coordinator
  • Publicist/Public Relations Specialist
  • Marketing Director
  • Media Buyer/Planner
  • Artist Manager
  • Talent Buyer/Promoter
  • Product/Project Manager
  • Sports Marketing/Branding
  • Small Business Owner
  • Studio Manager
  • Online Content Manager/Supervisor

And much more!


We'll help you understand the industry and what opportunities exist. Lessons are tailored to fit the specific interests of those attending class. With entertainment and media being so vast, this is an essential part of our curriculum. It will help you pursue a position that is best suited for your strengths.


The Skills to Become a Respected Entertainment Business Professional


Bachelor of Science and Academic Associate Degrees

60 Weeks each


Madison Media Institute offers both an Academic Associate Degree and a Bachelor of Science Degree program for individuals interested in learning the practical business side of the Entertainment Industry and pursuing exciting careers in Management.


It's time to peel back the veil of the entertainment and media industry. The fundamentals are the constant; we take those and apply them to the current forms of marketing, media and content distribution.


Our faculty members are experienced in artist management, product development and the entertainment business. Courses in the Entertainment & Media Business program use a blended approach of online content and classroom-based discussions.


A degree in Entertainment & Media Business will reveal who is responsible for the big booming voice behind the curtain…Sign up today!



Consumer Information

Entertainment & Media Business - Bachelor of Science Degree

On Time Completion Rate

95%

Placement in the Field

68%

The placement data are as reported to the Accrediting Commission of Career Schools and Colleges. It includes program completers that started the program between April 2010 and March 2011.

State of Wisconsin Employment Verification

Graduates Employed

68%

Calculated for the calendar year 2011.

Program Cost - Based on the standard course sequence.

Cost Per Credit

|

Total Credits

|

Total Tuition

|

Campus & Lab Fees

|

Total Program Cost

$550.00

×

60

=

$33,000.00

+

$4,180.00

=

$37,180.00

Median Loan Debt

$18,188

The median Title IV loan debt for Media Institute students for the Entertainment & Media Business Bachelor of Science degree program is $18,188 for the 2011-2012 academic year. (The median private and institutional loan debt for this program is $0.) This figure represents all funds borrowed by students in this program during that academic year, including monies to support these students during their time as students. It is not limited to the cost of tuition and fees for this program.

SOC Links

SOC #

13-1011

CIP Code

50.0913

O*Net Link

Agents and Business Managers of Artists, Performers, and Athletes

Entertainment & Media Business - Academic Associate Degree

On Time Completion Rate

N/A

Placement in the Field

N/A

The placement data are as reported to the Accrediting Commission of Career Schools and Colleges. It includes program completers that started the program between 06/01/2009 and 02/28/2010.

State of Wisconsin Employment Verification

Graduates Employed

N/A

Calculated for the calendar year 2011.

Program Cost - Based on the standard course sequence.

Cost Per Credit

|

Total Credits

|

Total Tuition

|

Campus & Lab Fees

|

Total Program Cost

$550.00

×

60

=

$33,000.00

+

$4,180.00

=

$37,180.00

Median Loan Debt

N/A

This is a new program with no graduates as of the 2011-2012 Award Year. No data is available at this time.

The median Title IV loan debt for Media Institute students for the Entertainment & Media Business Acedemic Associates degree program is N/A for the 2011-2012 academic year. (The median private and institutional loan debt for this program is $0.) This figure represents all funds borrowed by students in this program during that academic year, including monies to support these students during their time as students. It is not limited to the cost of tuition and fees for this program.

SOC Links

SOC #

13-1011

CIP Code

50.0913

O*Net Link

Agents and Business Managers of Artists, Performers, and Athletes

Testimonials

At MMI not only did I develop the skills I need to work in the video industry, but I also learned how to market those skills.

— David Castillo

Entertainment & Media Business Graduate


Meet Our Staff

Madison's Entertainment & Media Business Staff

Mike Bailey
Program Chair

Mike started his music career as an independent label owner and parlayed that experience into a 12–year run at EMI music, where he worked in both marketing and A&R. ( Read More... )

Matt Eidson

Matt has more than 15 years experience in Los Angeles, CA in the Marketing & Tour Marketing Departments at Warner Bros./Reprise Records, Interscope/Geffen/A&M Records and was International Marketing and Promotion Director at Ipecac Recordings. ( Read More... )

Sue Schrader

Sue has over two decades of management experience in the music and entertainment industries including 15 years managing Narada/EMI's media relations department. ( Read More... )