• Madison Campus Open House

    Madison Media Institute

    2702 Agriculture Drive Madison, WI 53718

    September 12th, 2015

    10:00 AM to 2:00 PM

    Register Here
  • Minneapolis Campus Open House

    Minneapolis Media Institute

    4100 West 76th St. Edina, MN 55435

    September 12th, 2015

    10:00am - 2:00pm

    Register Here

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Pursue a Rewarding Career in Business, Media & Marketing

Training to become a valued Social Media and Digital Marketing Specialist, Event Planner or a Promotion/Management Professional.

Creative Thinkers and Aspiring Entrepreneurs Wanted

It's more than just being creative; you have to have heart, courage and brains to make art work. As Andy Warhol famously stated "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art." The Entertainment & Media Business program at Madison Media Institute will prepare you for digital marketing, artist, venue or event management and/or other areas of media business.

The Entertainment & Media Business Department Reel

What is Entertainment & Media Business?

Associate of Applied Science &

Bachelor of Science Completion Degrees

60 Weeks each

It's not the face you see, it's everyone behind the scenes that makes it happen. Entertainment & Media Business is the catalyst for art. If you've thought about a career in music, video, film, social media marketing, touring & events, design, games or sports then Entertainment & Media business can serve as your compass. Not only will you get pointed in the right direction, you'll become equipped to stand out in your chosen field.

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Obtain The Skills to Become a Respected Entertainment Business Professional

Madison Media Institute offers both an Academic Associate Degree and a Bachelor of Science Degree program for individuals interested in learning the practical business side of the Entertainment Industry and pursuing exciting careers in Management.

It's time to peel back the veil of the entertainment and media industry. The fundamentals are the constant; we take those and apply them to the current forms of marketing, media and content distribution.

Our faculty members are experienced in artist management, product development and the entertainment business. Courses in the Entertainment & Media Business program use a blended approach of online content and classroom-based discussions.

A degree in Entertainment & Media Business will reveal who is responsible for the big booming voice behind the curtain…Sign up today!

Get hands on training in the Entertainment and Media Business degree program

Career Opportunities

Individuals with Media Management Degrees work in social media and digital marketing, talent management, event promotion and other management careers in the media business, including:

  • Social Media & Digital Marketing Specialist
  • Event Planner/Coordinator
  • Publicist/Public Relations Specialist
  • Marketing Director
  • Media Buyer/Planner
  • Artist Manager
  • Talent Buyer/Promoter
  • Product/Project Manager
  • Sports Marketing/Branding
  • Small Business Owner
  • Studio Manager
  • Online Content Manager/Supervisor

And much more!

We'll help you understand the industry and what opportunities exist. Lessons are tailored to fit the specific interests of those attending class. With entertainment and media being so vast, this is an essential part of our curriculum. It will help you pursue a position that is best suited for your strengths.

Meet Our Featured Instructors

Mike Bailey

Program Chair

Mike Bailey started his music career as an independent label owner and parlayed that experience into a 12–year run at EMI music, where he worked in both marketing and A&R. He has worked on numerous Grammy nominated projects and been involved in albums that have sold a total of over 5 million records. Mike attended UW-Milwaukee and Charter Oak State College and has a Bachelor of Science Degree in Entertainment Marketing and Management.

Mike has overseen records by Rosanne Cash, Van Morrison, Over The Rhine, Emerson Hart (Tonic), John Hammond, Frank Black (The Pixies), the Neville Brothers, Cracker , Alejandro Escovedo and worked on projects that included Bruce Springsteen, Elvis Costello, Peter Gabriel, Jeff Tweedy, Willie Nelson, Rufus Wainwright, G. Love, Tony Visconti, John Cale, Bill Frisell, Lucinda Williams, Bob Ludwig, Bob Rock, Lyle Lovett, Shawn Colvin and Ramsey Lewis.

Madison Media Institute featured instructor Mike Bailey


Matt Eidson

Matt received an education at Western Washington University and during the course of his career worked with and toured with many bands including U2, Gwen Stefani/No Doubt, RHCP, Depeche Mode, Filter, Built to Spill, Van Halen, PussyCat Dolls, Eminem and The Flaming Lips. He has more than 15 years experience in Los Angeles, CA in the Marketing & Tour Marketing Departments at Warner Bros./Reprise Records, Interscope/Geffen/A&M Records and was International Marketing and Promotion Director at Ipecac Recordings. His tour experience includes the position of tour manager for Built to Spill in Europe/UK/US, stage manager for ESPN conference(s) and limo driver for "White Limo" promo tour for Foo Fighters' "Wasting Light" release.

He has been credited and thanked on over 30 major label releases and was nominated for Tour Marketing Professional of the Year (2005-2006) for U2's "Vertigo" Tour while at Interscope Records.

Madison Media Institute featured instructor Matt Eidson


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