Minneapolis Media Institute students and staff had the opportunity to get a behind the scenes look at Jingle Ball 2011. The event took place at the Target center in Minneapolis on Dec 4th. Students and staff were involved in the event setup process from beginning to end. They worked with Live Nation, a live-events company that focuses specifically on concert promotions, as well as KDWB, 101.3. Vendors were helpful in letting the students get involved and answering any questions they had about the process.
Throughout the event students worked with iHeart Radio on an iPad giveaway. They walked around the venue with iPads, signing up concert attendees for iHeartRadio and a MMI tablet giveaway. Students also helped run the iHeartRadio Sound Lounge, promotional booth.
This year’s Jingle Ball included performances by Kelly Clarkson, Jason Derulo, Hot Chelle Rae, Foster the People, Cobra Starship, Gym Class Heroes and Big Time Rush. Everyone had a great time and learned a lot! Minneapolis Media Institute is proud to be a sponsor of this event.