I’m Matt Eidson, Instructor, Entertainment & Media Business, at Madison Media Institute. One of the classes I teach is Marketing & Event Management. In this class, we have students put into action what they learn. Here is just one example.
Marketing To Support Local Veterans
After one week of coming up with ideas for our class assignment, the students decided on supporting a local veteran’s group called DryHootch. Their motto is: “Helping veterans and their families who survived the war; survive the peace.” When Melinda (who runs DryHootch Madison) and one of the members spoke to our class, it just resonated with everyone. Since Don Runaas is a 5-6 tour Afghanistan/Iraq veteran and a student at MMI, his story about how DryHootch helps many area vets, including himself, help solidify our decision. [More…]