In the Minneapolis Media Institute Business in Media Bachelor of Science Contemporary Literature class, we’re reading the Steve Jobs biography by Walter Isaacson. The biography spends a lot of time talking about Jobs’ focus on design aesthetic and his scrupulous attention to detail, emphasizing the role design has played in Apple’s history. So recently in class, we took a look at some Apple products from over the last 30+ years. Analyzing the evolution of the design of these Apple products helps give us insight into what it is that sets Apple apart: How does Jobs’s attention to aesthetic detail reflect the values of the Apple corporation? How do the design details emphasize Jobs’s leadership style? How do these insights help us understand the influence Apple has had on the evolution of technology? By closely examining some of these products, we were able to better understand the important concepts of simplicity, focus, and a push for perfection. We were able to interact with products in a way that deepened our understanding of the consumer experience, and we saw first-hand the important role that Steve’s disregard for realistic limitations—his “reality distortion field”—truly played in the finished products. Evolution of iPhones Thanks to everyone who brought in Apple products to share! -Nichole Held To learn more about the programs offered at the Media Institute visit our website HERE.