Every Organization Needs Video

Every Organization Needs Video
0 Comment

by Nella Citino, Chair, Video and Motion Graphics

Ruth and Bill Berkan of Madison were almost taken in by an online scam.  Phone calls to their home indicated that their grandson had been arrested in Canada.  Alicia Kozakiewicz from Pittsburgh was taken from her home by an online predator and was brutally raped and tortured. These are two stories that appear on a video produced by the Madison Police Department in conjunction with the Madison Area Council of Cyber Safety for Children.


The DVD is presently in distribution throughout the Madison community. It is endorsed by Chief Noble Wray of the Madison Police who approached Madison Media Institute for help in the process.  Executive Producer and Coordinator of the project Laura Mael states, “We wanted to be sure everyone involved understood the meaning of the project and its value so we looked at students who understood what we were trying to do. Their contribution was invaluable.”

Madison Police Sergeant June Groehler has been making many presentations about Cyber Safety to schools and adult organizations in the community for several years and through her determination, she obtained additional resources from Chief Noble Wray.   She and other officers had a slide show but she knew she needed more and she knew video was the way to go.   “To give these stories some legs,” declares Sgt. Groehler, “We wanted them told no matter how heart breaking or frightening they were.  These stories need to be told.”

And in essence, every organization needs to tell a story.  And the best way to tell a story is through video.  Video can communicate a message and can create a presence for many organizations like the Madison Police Department.  This organization and many other nonprofits really, really need this type of communication because  most of the time they do not have the luxury of funding a production.  And the assumption is that many nonprofits are not in business to make money.  Small nonprofits have an outreach and community aspect that is ultimately more important than earning big bucks or spending big money for a video message. And that is where Madison Media Institute and the Video and Motion Graphics Department students come in.


  • The Juvenile Diabetes Research Foundation.
  • The Foundation for Madison’s Public Schools.
  • The City of DeForest.
  • The Herma Heart Center of the Children’s Hospital of Wisconsin.
  • The Second Harvest Food Bank.


These are just a few of the nonprofit organizations that are working with the Media Institute’s Video and Motion Graphics students.   Students are learning how to work with a client while the nonprofit gets a much needed video.

And creating the video is the same process as any other production or filmmaking company.  Students meet with the client, determine their needs, create a budget and then the students shoot, edit, create graphics, and initiate a product specifically tailored for that organization and students can put these videos on their demo reels.

The most important part of this?  The student gains confidence.  The learning curve has flattened for  committed students who enter the video and film industry because they know they can present themselves as professionals.  Video and Motion Graphics students discover how to combine their creative talent with technical skills and create promotional works with vital ideas and concepts.   They learn by doing from informational (like the Cyber Safety video) to documentary to promotional, students can tell the story and get to a career they love just a little bit faster.

MMI  VMG students

And the students who worked on that video?  Many were given interviews and found themselves working in the video industry doing what they like. See the completed video here.